Thanks to the digital marketing industry retail marketing has undergone an innovation in the past decades. Now ordering and buying online is no different than buying from an actual retailer. If you are a retailer or working in a retail sector and wondering how to use digital marketing for your sale and gaining customers, read on.
Here is a curated list of tricks that can help you up to your digital marketing game
Run smooth campaigns
Google is the go-to place for internet users. And users have shifted to buying from google as well. From reviewing and looking up products, to finding store locations now the search engine has become the go-to place for online shopping. A lot of retailers have turned to google campaigns. What google campaigns do is allow users to directly shop through SERPs.
Use a high-quality image the user can look up to
So many times retailers overlook the quality of the image of their product. You have to understand that users have only the image to access the product and that itself can be a deciding point for a lot of shopping. Visual gratification is a thing and we have an entire social media to prove that point. High-quality images show that you care about your product and it will be of good quality too. A good quality image, a white background, allowing zoom in these things can make a big difference.
Google also provides guidelines for images, like choosing image dimensions, optimizing, reducing size, etc which can really make your image stand out. Google suggests an image of around 100×100 pixels and for apparel and clothing around 250×250 pixels.
Include reviews
Retail is a very competitive market. So you need to earn the confidence of your customers and make sure to acknowledge a good review and put it up on your website.
Reviews bring in purchases, when a customer is looking for a product and is skeptical about it the first thing they do is look through reviews, you will not believe how much customer reviews affect the purchasing cycle.
Give people a reason to visit your store
With online shoppi ng comes to the convenience of getting everything delivered at home, without getting up from the couch. It had taken a toll on retailers who run a physical store though there are still people who prefer walking in a store and seeing and touching what they are buying. To get more traffic online, you need to provide that something extra that would make customers come to your site instead of visiting the store physically. Use special discounts, connect with other merchants and provide coupons, tickets, etc.